They needed two things: old recordings of Richard Nixon and a recording of the script the President never delivered. When MIT knocked on their door, their voice-conversion technology was still in the making, but they thought they were up to the task. The three decided to start a company, and Respeecher was born. Soon, they met Grant Reaber, a Carnegie Mellon alumni interested in accent conversion, a somewhat similar field. They liked the project and decided to continue developing it. They started to build software that allowed someone to speak using another person's voice – in short, enabling speech-to-speech conversion. Back then, Serdiuk and his friend Dmytro Bielievtsov participated in a hackathon in an attempt to do something interesting to complement the tedious data analytics jobs they did for banks and insurance companies.Īt that hackathon, most teams focused on using AI for image processing, so Serdiuk and Bielievtsov decided to do something different and focused on sound. The Emmy win, which came against Oculus TV's 'Micro Monsters with David Attenborough' and RT's 'Lessons of Auschwitz VR' project, came as a surprise for Respeecher, a startup that launched less than four years ago. The altered image of Richard Nixon was created by Tel Aviv-based Canny AI, while the voice of the President was generated by Respeecher's engineers in their small Kyiv offices. The film was co-directed by Francesca Panetta and Halsey Burgund at the MIT Center for Advanced Virtuality, who worked closely with two startups that handled the tech part of the project. In Event of Moon Disaster was an ambitious multimedia project that benefited from the expertise of professionals across different fields. "That's quite an important part of the work we do, educating society about synthetic media technologies," he tells ZDNet. This danger is why Serdiuk says it's his duty to help raise awareness on the misuse of deepfakes. An MIT study showed, for instance, that false claims are 70% more likely to be shared than truth.
It's already known that fake news tends to travel faster. In the years to come, deepfake videos might become more common on social media and more difficult to spot, with awful consequences at the societal level. SEE: Even computer experts think ending human oversight of AI is a very bad idea The project was "not just an opportunity to do cool stuff with our technology, but also to showcase what these technologies are capable of," he said. The increasing scale of AI is raising the stakes for major ethical questions.Īlex Serdiuk, the CEO of Respeecher, says the idea behind this seven-minute film was to show what online misinformation will look like in the future. Ethics of AI: Benefits and risks of artificial intelligence
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